AI is transforming marketing—and education. In this session, learn how one instructor integrated AI marketing applications into a large (400+ student) course through written materials, in-class exercises, guest speakers, and a required IBM Generative AI Program via Coursera. The presenter will share methods, lessons learned, and student feedback, along with insights on AI as both a powerful tool and a potential challenge in teaching.
Teaching AI Application: Lessons Learned
This session shares lessons learned from integrating AI marketing applications into a large-enrollment course. Participants explore course design strategies, student feedback, and practical considerations for using AI to enhance learning at scale while balancing instructional challenges and academic integrity.
TOPICS
AI Resources for Students | Course Design/Redesign